The album cover portrays the Greek legend of Orpheus and Eurydice. All my experiments for the artwork fed my research for the video, and vice versa. Whether having Spike Jonze direct a short in conjunction with The Suburbs LP,  or their new media experiments on their website, the Montreal-band pays close attention to art in relation to their music. Northeasterners: If you leave the office or the house this minute, you might make it in time. UPDATE: It is the album cover, and Reflektor is a double album. Hades gave permission to Orpheus to bring Eurydice back to the surface of the earth to enjoy the light of day. Various loose threads relating to Arcade Fire's forthcoming album Reflektor have been showing up online for a … Once again, a clash between the fact that this shinny and multicolor object is at the same time the symbol of obsolescence or death. Update: You can hear the band’s new single “Reflektor” within an interactive short film. Their newest LP, Reflektor, takes this care to a new level. They wanted to create a clash between those 2 worlds: super classic and beautiful (Rodin's sculpure, black an white) versus raw and spontaneous (Haitian raw art, voodoo, carnival, textures and colors). Same thing with the REFLEKTOR symbol (inspired by voodoo vévés). To me, the artwork had to be deeply connected to the music and to the band's energy but at the same time it had to be strong, generous and playful, so people would also like to keep it and to re-appropriate. As the overseer of the underworld, Hades heart had to be hard as steel, and so it was. It’s currently available for pre-order. 1 Source For Breaking Music, Film, and TV Headlines, Kanye West to perform on Jools Holland show, Ol’ Dirty Bastard resurrected from the dead via hologram, SNL Still Isn't Sure How to Satirize Wokeness, Jack White Reworks "Ball and Biscuit", Plays Eddie Van Halen Guitar on SNL: Watch, Sex Pistols' Johnny Rotten Says He's Voting for Trump in 2020 Election, Song of the Week: Stevie Nicks Lends Her Voice to the Fight on "Show Them the Way", Larry David Marries Girlfriend Ashley Underwood, TikTok's Fleetwood Mac Skateboarder Gets a Truck Full of Cranberry Juice from Ocean Spray, R.I.P. I wanted this reflektor to feel organic, as if it was an open door to the Other side. Reflektor is out 10/29 on Merge. Robert created not only the cover art, but the Reflektor visual promotional campaign that was both interactive with fans but also a mystery that was unveiled as the album's release date came nearer. Whether having Spike Jonze direct a short in conjunction with The Suburbs LP,  or their new media experiments on their website, the Montreal-band pays close attention to art in relation to their music. Update: According to the band’s website, Reflektor is in fact a double album. UPDATE: It is the album cover, and Reflektor is a double album. But a special treat came in the physical packaging of Reflektor, with a special holographic album cover, designed by creative director Caroline Robert. Check out the poster below. When you hear music which mourns lost love, it is Orpheus’ spirit who guides the hand of the musicians who play it. A tension that is very strong in their music. Paradoxically I wanted to make a CD jacket that people would like to have and not throw away in 5 years. Below, check out a new 30-second trailer for the album, which includes footage from a Haitian parade. For us, we have always been huge Arcade Fire fans not just because of the music but because of the care and attention they put into their album art design and entire look for a tour and stage production. Orpheus' myth inspired them while writing some of their songs. People are taking pictures of the album cover and share it on social medias. The album cover portrays the Greek legend of Orpheus and Eurydice. “Reflektor” serves as the opening track; the titles and running times for the other 12 tracks have yet to be revealed. For the occasion, Caroline Robert spoke to Juxtapoz about the making of the art surrounding Reflektor, and how to make both the physical (and digital) album special once again....  Robert created not only the cover art, but the Reflektor visual promotional campaign that was both interactive with fans but also a mystery that was unveiled as the album's release date came nearer. They wanted to use old CDs as reflectors during live performance (collage on congas) but also on artwork. But Orpheus’ music was so sweet and so moving that it softened the steel hearted heart of Hades himself. The artwork and this video are strongly connected since I developed it at the same time. For us, we have always been huge Arcade Fire fans not just because of the music but because of the care and attention they put into their album art design and entire look for a tour and stage production. 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For example, at the beginning of the video, the main actress draws the REFLEKTOR symbol on a wall and I used a making of photo of this scene on the back cover of the single jacket. At that very moment, she was snatched back because he did not trust that she was there. Orpheus was so sad about the loss of his love that he composed music to express the terrible emptiness which pervaded his every breath and movement. The artwork, printed on holographic board, embodies this idea of passage between life and death. One day Eurdice was gaily running through a meadow with Orpheus when she was bitten by a serpent. For more information about Caroline Robert, visit http://www.caroline-robert.com, MTXX: Making Time's 20th Anniversary Transcendental Social Distancing Celebration, Book Review: "Dublab: 20 Years of Future Roots Radio" from Hat & Beard Press, Book Review: A Collection of the Mythical and Surreal Legacy of Painter, Paul Whitehead, Vector Noir: A Conversation with Jeremy Booth, ASHPAN FOR SPLIFFS, ETC: Ryan Travis Christian's New Collectible Sculpture by MEET Project, A' Design Awards & Competition: Call for Submissions and September 30, 2020 Deadline, Music Video: Aesop Rock "The Gates" Directed by Rob Shaw, Spike Lee Directs Upcoming "David Byrne's American Utopia" Concert Film for HBO, Poster Art From the Incredible Kazumasa Nagai. All jackets (CD and vinyl) were printed in Montreal by Transcontinental Ross Ellis's great team. So dependent was their love that each felt they could not live without the other. He was so desperate and found so little else meaningful, that he decided address Hades. It was a long way back up and just as Orpheus had almost finished that last part of the trek, he looked behind him to make sure Eurydice was still with him. Also check out the band’s other video for “Reflektor”, directed by Anton Corbijn, below. The death of CD, the end of an era (reflective age) was also frequently in the discussions. Their newest LP, Reflektor, takes this care to a new level... Over the past two months or so, Arcade Fire's return has been one of the highlights of the fall music release schedule. But a special treat came in the physical packaging of Reflektor, with a special holographic album cover, designed by creative director Caroline Robert. Many approached Hades to beg for loved ones back and as many times were refused. And now, we might know what the album cover looks like, since, as Pitchfork points out, a listing for the album appeared on New Zealand iTunes. 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