The Superstar Racing Experience plans a six-race, short-track series to air in prime time on CBS in a Saturday night summer spectacular. As NASCAR’s record-setting television contracts with Fox ($3.8 billion) and NBC ($4.4 billion) conclude in 2024, this could be CBS’ way to evaluate whether or not it should invest in stock car racing in the future. Evernham is still working on it, as well as a plan to test the racecars themselves. Evernham, who hosted his own AmeriCARna series on Velocity, believes this is one of the best ways to bring fans to CBS Sports. The cars are expected to be IROC style machines but different. He wants to lock in drivers before they commit to other things next summer, as well as work through conflicts that would prohibit their participation. (Photo by Chris Graythen/Getty Images for Eldora Speedway), Impact 50: Investors Seeking Profit — And Pushing For Change. Other forms of motor sports don’t let fans see the production process of how cars are built, but SRX sees an opportunity for a whole world of content creation. Each of these personalities understands the challenges of competition in 2021, with plenty of options for viewers to choose from, but the straight forward direction of delving right in is why they believe ratings will be high. For Evernham, the most important aspect of the series for him is that it will be driver skill focused rather than focused on the improved technologies of the cars themselves. Starting in 2021, the Superstar Racing Experience will make it’s debut. The list of drivers set to compete already has one name involved, the aforementioned NASCAR Hall of Famer Tony Stewart. Tony Stewart announced a new short track racing series on Monday. Opinions expressed by Forbes Contributors are their own. Self-Driving Cars And The User Experience. “I always liked the IROC Series back in the day and even before I was old enough to be a professional race car driver, I looked at that as the cream of the crop,” Stewart told the AP. News Archives. My number one goal is safety, and it needs to be able to move between different tracks and surfaces.”. Like a mummy at night fightin' with bright lightnin'. They’re locked and loaded with all the right people for creating a unique form of racing. Or maybe giving a “Rocky Balboa” shot against our drivers. The project of creating a brand-new racing division is not a simple task, and it’s certainly not a cheap one. “It’s not about the cars and it’s not about the technology, it’s about the drivers and the action on the track is what’s going to be what gets people interested in this property,” said McManus. It didn’t needed to be filled then, but we have an opening now that gives an opportunity for guys like myself and a lot of the guys who will be invited who can still drive race cars, still have the ability, still want to race, to come back. SRX is planning for 90-minute races without pit stops — but a “halftime” for adjustments — in a 2-hour television window. Evernham is working on developing the cars for the six-race season, which will feature 12 drivers, including Stewart himself. Now, the dream-team board of SRX is ready to arrive at all different types of tracks. It ran for 30 seasons before Tony Stewart won its final championship in 2006 and the series quietly went away. Fans hated the front splitter; Evernham removed it upon request. He’ll be running on an oval for the first time in his racing career something that he acknowledges will be an “education.” NASCAR Diversity There has been a surge in reports of transphobic hate crimes across the UK. But there will only be about 11 slots since Stewart will be piloting one of the cars, making it difficult for the SRX board to narrow down the field. I'm just here for the ride. “When the series went away, I think it left a big hole. Click here to exit the well. “Looking at my job, my challenges are something I really enjoy,” Evernham said. Tony Stewart explains that his new short track racing series wasn’t launched to compete with NASCAR; Here’s a potential drivers list. Columbus, Indiana, native Tony Stewart has been a racing fixture, with successful careers in USAC, IndyCar and NASCAR. There’s an opportunity to invent a better product to bring to race fans with an exciting national element. *follow @ForTheWin: https://www.twitter.com/forthewin Starting in 2021, the Superstar Racing Experience will make it’s debut. You may opt-out by. Cup Playoffs NEW YORK – Superstar Racing Experience officials announced the addition of Willy T. Ribbs Jr. to the inaugural SRX driver lineup on Wednesday. That primetime television audience will be getting introduced to some tracks that they likely have never seen before. jQuery(document).ready(function(){ Pyne had been discussing the idea of a new series with Evernham, and Montag loved it. He’s best known for his three NASCAR Cup Series titles as the crew chief for fellow Hall of Famer Jeff Gordon. I'm not here to save you. SRX already has a tv deal with CBS; New IROC styled short track racing series. The series will be quite different, too, from any other form of motor sports. }); This page designed by Jay Adamczyk, All Rights Reserved. Have you had it up to here? SRX was formed by Tony Stewart, Ray Evernham, The Montag Group and CBS to place an emphasis on short track racing with a new unique racing series. Upon graduating from Stony Brook University, I departed for Tel Aviv. ", Jayski Email Newsletter The SRX racecars do not have a design just yet. “With the backing from legends in the racing industry, the quality of the drivers and competition, and the atmosphere that short tracks will help to create, the Superstar Racing Experience is a great addition to our live summer sports programming that racing fans will embrace,” McManus said of the Monday unveil of SRX. The Superstar Racing Experience—or, SRX—is an upcoming stock car racing series developed in a partnership between former NASCAR driver and team owner Tony Stewart, crew chief Ray … For more great sports stories ... There is no limit when it comes to performance, he explained. But there will only be about 11 slots since Stewart will be piloting one of the cars, making it difficult for the SRX board to narrow down the field. We’ll have shorter races, with either a 30-minute or 45-minute format. “You know, drivers retiring and being out of the sport so young, we think there are guys who still want to race, still can race, but just don’t want to run 200 mph,” Evernham said. Here's a look at significant times in his career. "Everything’s still on paper right now," he said. Evernham is known as a genius when it comes to building cars. As NASCAR’s record-setting television contracts with Fox ($3.8 billion) and NBC ($4.4 billion) conclude in 2024, this could be CBS’ way to evaluate whether or not it should invest in stock car racing in the future. Ribbs has competed across a variety of auto racing disciplines, including IndyCar, Champ Car, IMSA, NASCAR and the Trans-Am Series. We’re potentially looking at some global exposure. Meet, chat and race with your friends from all over the world. name = name.replace(/[\[]/,"\\\[").replace(/[\]]/,"\\\]"); So, let me entertain you and everything will be fine. Crime statistics obtained by the BBC show that between the latest year - and the one before - … } CBS Sports broadcast coverage will be available to stream live via the CBS All Access subscription service. More information will be forthcoming about drivers involved and specific tracks, but for now, the excitement of the new series is clear. PLAY SUPERSTAR RACING … SRX was formed by Tony Stewart, Ray Evernham, The Montag Group and CBS. return ""; “It can stand alone as its own series and not really compete against anything,” Montag said. Pyne is a global icon and CEO of Bruin Sports Capital, while Montag previously made a living in sports television production prior to the creation of the management and consulting firm. NMPA Most Popular Driver (CBS Local)- CBS Sports announced a new partnership on Monday with Superstar Racing Experience, a new sports property that will combine with CBS Sports to produce a six-race, short-track series that will air Saturday nights on CBS Television Network and CBS All Access beginning in the summer of 2021.

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