Law enforcement forces take their orders from the military and militias. Wrong. Audiobook consumption will likely differ across geographies and demographics. The army appointed a legal commissioner to file cases against those activists inside and outside Sudan based on the so called Cyber Crimes Act which was recently amended with increased criminal punishments that could lead to up to six years in prison for a social media post. accessed October 10, 2019. A podcast by our professionals who share a sneak peek at life inside Deloitte. On 18 July, the army issued a statement announcing it is taking legal action against activists and journalists who might ‘insult’ the army online. Post Views: 2. See Terms of Use for more information. View in article, Recording Industry Association of America, RIAA 2018 year-end music industry revenue report, February 28, 2019. According to the Sudanese Doctors Committee, at least 5 female doctors had been attacked by officers in the military, RSF and police on checkpoints or during duties all over Sudan. For instance, audiobook listenership among the youngest cohort surveyed, 18–24-year-olds, is markedly lower than among the next older cohort of 25–30-year-olds; only eight percent of US 18–24-year-olds listen to audiobooks, about the same proportion as 44–75-year-olds. View in article, Nielsen, Audio today 2019: How America listens, p. 9. Besides the fact that the value they generate is mostly intangible, it’s difficult, if not impossible, to tease out podcasts’ specific role in the overall process of building an organization’s brand, enhancing its reputation as a thought leader, increasing its employees’ skills and knowledge, and getting a foot in the door with prospective clients and employees. Following the revolution in 2019, Sudanese women, especially women activists who led and helped make the change were looking forward to a new era of freedom, peace and justice. Although some of these women activists and journalists live outside Sudan, they still receive threats especially after the military announcement that it will be taking legal action against all activists criticizing them inside or outside the country. People use headphones for more than just podcasts or audiobooks, of course … but they do illustrate how important our hearing is.5. See something interesting? In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States and their respective affiliates. Likewise, data from China suggests that 22.8 percent of the population listened to at least one audiobook in 2017.12 Assuming similar growth, likely more than a quarter of the Chinese population, or another 350 million people, listens to audiobooks today. In 2019, for example, 74 percent of audiobook listeners in the United States listened to them in their cars.14 Countries where commute times are longer may thus see higher revenues, growth rates, and opportunities for audiobooks than countries with shorter commutes. The officer took refuge in the army base in the city, and police wasn’t able to arrest him to date despite the number of witnesses who saw the incident. But what makes podcasts especially economical is that businesses have likely already invested millions of dollars in creating content and building expertise that might make for compelling podcast material. already exists in Saved items. View in article, Assuming 25 percent annual growth. View in article, Josh Bersin, “A new paradigm for corporate training: Learning in the flow of work,” June 3, 2018; Josh Bersin, “Google for jobs: Disrupting the $200 billion recruiting market?,” This law is severely shrinking the space of freedom of expression for women and affecting their ability to protect the rights they gained during the revolution and beyond. The cost of producing an audiobook is not negligible, but it is quite small compared to the cost of advances, promotion, and printing for traditional books, so we expect the percentage of titles that are made into audiobooks to rise over time. Audio recording equipment and technology is typically cheap, editing is relatively easy compared to that for videos or audiobooks, and a single corporate podcast host (who likely does other tasks as well) can record hundreds of episodes firmwide each year. The audiobook and podcasting markets are growing far faster than the overall media and entertainment market. Check back regularly to find your next favourite book. Simply select text and choose how to share it: The ears have it: The rise of audiobooks and podcasting These numbers may not look like much next to radio’s US$42 billion and music’s (recorded and live) US$51 billion global annual revenues (figure 1). The reported violations reveal the urgent need for structural reforms in law enforcement as well as the military and security forces in Sudan as stated by the constitutional document. Audiobooks and their listeners: Ripe for continued growth, A young, employed, and educated customer base. The signal is clear: Audiobooks and podcasts are outgrowing their “niche” status to emerge as substantive markets in their own right. For more information, see: Paul Lee, Smart speakers: Growth at a discount, Deloitte A podcast is an episodic series of digital audio files that a user can download or stream. Although some newspapers charge for their podcasts, many others offer them to subscribers for free (though with ads) as a way to attract and retain digital subscriptions, or to encourage subscribers to pay more for a premium tier.26. They almost invariably give them away for free—but that doesn’t mean they are without value! View in article, Based on moderate growth from 2018 levels of 20 percent in the United States and 22 percent in Urban China. Since July 2020 at least 30 women were injured or killed during protests and other incidents of violence around Sudan, all of them in the conflict areas of Darfur and the Nuba Mountains. Software. In the first quarter of 2019, average radio listening time in the United States fell by four minutes per day to 1 hour and 42 minutes, down 3.8 percent year over year. audioXpress, October 22, 2018. Spending an incremental US$500 on a podcast is such a low additional cost that triple-digit ROIs seem almost assured. site = "ghanaweb.com"; Businesses tend not to include ads in or charge subscriptions for their podcasts. State governor Nasir Ahmad el-Rufai will now need to sign the bill for it to become law in the state. has been saved, The ears have it: The rise of audiobooks and podcasting Second, podcasts can support internal education as a way to deliver e-learning content. After repeated killings and rape incidents in the area of Nertiti, protesters took to the street on 10 September to demand protection and end to the violence. In Khartoum following the 30 June 2020 protests, a young woman protester was subjected to threats of lawsuits by army officers for reciting a poem that went viral on social media during the protests criticizing the army. AAP StatShot: Publisher revenue at $6 billion for first six months of 2019,” press release, August 28, 2019. Many newer podcasts are interview-style podcasts (aka “bantercasts”) that are insufficiently differentiated to compete in an already overcrowded market, and industry experts are predicting that many of these, having failed to attract audiences or advertisers, will simply stop being updated, a phenomenon known as “podfade.”35, Both audiobooks and podcasts may receive a boost from the continuing spread of smart speakers. Help us hold our leaders to account and plan for a future beyond lockdown. One possible explanation is that many 18–24-year-olds are still in school and spend most of their reading time studying printed textbooks rather than listening to audiobooks for pleasure. Globally, too, growth is likely to accelerate as other countries and regions catch up to the levels seen in the United States, China, and the Nordics. E-book revenues, however, went down by 4 percent in the same period (although e-books still made 77 percent more money than downloaded audiobooks).16 It appears that, while hardcore print lovers are clinging to the physical page—which is still the dominant form of consumption, accounting for 78 percent of all US trade book revenues overall—a war in the digital arena is underway between those who want to use their eyes versus those who prefer their ears. Mark helps media companies to internationalize their businesses, dealing with market entry and expansion considerations, and identifying partnership opportunities to accelerate their growth. To find out, Deloitte Global conducted a survey of more than 1,000 adults in the United States in 2018. Copyright © 1994 - 2020 GhanaWeb. If you have any queries about republishing please contact us. View in article, Deloitte analysis of the Fortune 500 list. These policies remain the most significant threat to the process of democratic transition in Sudan. Children’s audiobooks, too, which already represent a substantial fraction of the total number of audiobooks sold, may also be a growth hotspot: In 2017, this category made up 40 percent of the audiobook titles sold in China, 10 percent in the United States, and 25 percent in France.15. One of these women governors from the river Nile state reported lack of cooperation and accused the army of refusing to obey her orders as a governor of the state. It’s easy for broadcasters to “podcast-ify” a radio episode after it airs (for minimal cost) and put it on their website—and if it’s a public broadcaster (such as BBC, NPR, and CBC), the podcasts are often free, with no subscription charges and no ads. The outcome? The Sudanese army intelligence officers and the police arrested 31 people from a public event on 23 September in Abujbeiha city, in Southern Kordofan. UK print book sales fall while audiobooks surge 43%, Books heard ‘round the world: A new survey of international audiobook markets, One-in-five Americans now listen to audiobooks, AAP reports e-books sales fall, audiobooks rise, New survey shows 50% of Americans have listened to an audiobook, Bologna 2019: Audiobook sales show global growth,”, Audiobook prices compared to ebooks and print books, How do podcasts make money in 2019? Of accountability, journalists, artists and protesters remain at the police station Duaa! Managed to escape any form of accountability entertainment market 6 factors for their high price, accessed... Companies produce podcasts for marketing purposes: to demonstrate their knowledge, showcase their expertise hold! Depends on where audio and podcast listeners are coming from—but the radio industry, ” July 8,.. 19, 2018 independent entities or faced lawsuits for participating in public firms have podcast! 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